Instagram Post & Story Maker
Design Instagram posts, carousels, Stories and Reel covers with ready templates, free photos and icons, and AI captions and hashtags. Share straight to Instagram or WhatsApp from your phone.
Start from a template
Tap a template to open it in Postly and make it yours.
What you can do
Ready templates
Sales, quotes, giveaways, announcements and Reel covers.
Seamless carousels
Design one long image and split it into 3–5 swipeable slides.
AI captions & hashtags
Write captions and hashtag sets in seconds.
Share from your phone
Send the design straight to Instagram or WhatsApp.
Free photos & icons
Search thousands of free photos and 200,000+ icons.
Brand kit
Keep every post in your colours and fonts.
How it works
- Pick a sizePost (1:1), portrait (4:5), Story or Reel cover (9:16).
- Choose a templateOr start blank.
- Make it yoursPhotos, text, colours, logo.
- Share or downloadShare directly on mobile, or download PNG/JPG.
Instagram design basics
Portrait posts (1080×1350) take up more of the feed than squares. Keep text away from the bottom of Stories and Reel covers, where buttons and captions appear; Postly's safe zones show you where.
Frequently asked questions
What size is an Instagram post?
1080×1080 (square) or 1080×1350 (portrait). Stories and Reels are 1080×1920.
Can I make carousel posts?
Yes. Use the carousel builder to design across 3–5 slides and download them separately.
Can I share directly to Instagram?
On most phones, yes: tap Share and pick Instagram.
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Open free toolPrefer us to design it?
Our team makes thumbnails, ads, flyers and social posts for you. Send your details on WhatsApp.